You're doing OK, even well with your business.  But today, that description seems to include just keeping the doors open.

Does using permission-based, targeted and trackable advertising to increase your business sound attractive to you?

You didn't decide to be a business owner just to keep the bills paid.  You did it to get ahead.  Make a good life for you and your family.  You and I both do what it takes to make that happen.

You know that you need an 'Internet Presence'

That's where people look for information nowadays.  When's the last time you used the Yellow Pages? 

But what does that mean for your marketing efforts?  Let me ask you a couple of questions about what you have right now.

• Do you have a web site and if you do, why?  What do you want it to do?
• Does your web site sell your product, or just give your customers information about your offerings and location? 
• How do your customers find your web site?  
• Does your site show up in search engine results when you or your customers try to find information about you or related businesses in your area? 
• Do you use your site to keep in touch with your customers? 
• Does your website or permission-based follow-up make them aware of special offers and new inventory and services?

My name is Clyde Cathcart and I help business owners with these questions and more.

I grew up in SE Michigan.  The suburbs of Detroit.  I went from Michigan to Florida to Pittsburgh to Michigan through a series of job changes.  Although there aren't any good places to be a college educated middle aged male in search of a job right now, SE Michigan is a particulary bad place to be.  So I did what any idiot would do.  I stayed.  And I made it work.

I started out in Internet marketing after spending many years in sales.  I got a BS in Marketing while selling cars and motorcycles to the public. Then I spent a lot of time selling money to homeowners and managing the sales of health care services to physicians.  In fact, I've spent most of my adult life learning and executing the art of matching solutions to problems.

Circumstances (read life) forced me to earn a living rather than get another job.  So I did.  I learned how to make a living selling stuff on the Internet.

Don't get me wrong.  I'm no guru.  I work at it daily, and I'm just not interested in selling products to other Internet marketing wannabes.  I bought plenty of that stuff.  But some of it is good if you make the effort.  I made the effort because I had to.

But I work best with people.  Same as you.  I enjoy helping others get what they need.  I rediscovered this quite by accident.

I was looking under the hood of Cyndi's Aztec in the parking lot of the apartment complex we live in.  She had a leaking water pump.  A neighbor (Tyler King) who I hadn't met before came over to say hi and take a look.  Tyler has a mobile truck repair business he was just getting going and a website he had built himself.  Now, it was evident to us both that the Aztec needed a new water pump.  After looking at Tyler's web site, it was also evident that he needed help.  So I offered to build Tyler a new web site if he would install the new water pump in the parking lot.

The results?

My girlfriend got her Aztec fixed and Tyler got a new web site giving him a lot more business than he ever had before.  And we've gone on to have a great relationship.

Well, that worked.  I thought that, just maybe, I could use all this education I bought to help other local businesses stay and prosper.  Turns out I was right.

Alright, enough about me.  Let's talk about you. 

You're aware that you need a web presence but just don't have the time or inclination to market it effectively. 

You could learn all of this stuff and go ahead and build a huge Internet based business. 

In fact, I'll give you links to the best stuff I know.  They are affiliate links.  I'll make money.  You'll have homework. 

I've had the time to learn it.  You don't.  You can sign up for my mailing list and use a very specific command to read all about it. 

In the meantime I want what you sell.  Call me selfish, but I want the option of buying from you.

That's why I offer myself to a few select business owners.  I make myself available marketing your business on-line so that you have more time to do what you need to be doing...running your business. 

I happen to like buying from well run businesses.  It makes life easier.

And yes, I am selective in who I work with.  Its' a business relationship.  You won't work with every Tom, Dick and Harry coming through your door.  Neither will I.

And contrary to what you may hear from the get-rich-quick scammers, it takes time and effort to effectively market your business on the Internet.  But they are right about one thing.  The rewards are great when done right. 

Internet marketing isn't rocket science.  Neither is preparing a good meal or filling a cavity in a tooth.  I don't want to learn how to run a restaurant or be a dentist.  But all three will provide gratification when done well.

What I will do is to help you with your marketing plan.  You now  get business from many different avenues.  Word-of-Mouth, newspaper, coupons, circulars, signage, etc.  Some of it might be cost effective.  Most of it probably isn't.  How does permission-based, targeted and trackable communication sound to your business?

Let me help you be sure that people who need what you have can find what you have.   I need 15 minutes of your time to see if I can help you.  Do you have 15 minutes?  If you do, call me at (810) 771-7356 or at (810) 515-0424 to set an appointment.  And be sure to sign up for valuable updates on the mailing list at the top right of this page. 

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